How many times have you resorted to buying a gift card for someone because you had no idea what they wanted or needed?
— PROJECT NAME
Sentiment
— ROLE
Project Manager
UX Researcher
UI Designer
— DATE
May 2023
The gifting process is often time consuming and stressful, and gift givers rarely know if the recipient already has or would like their idea. So how could we create a meaningful way for people to give and receive gifts based on what they need and want?
My team and I created a native concept app, Sentiment, to help address these issues around giving and receiving gifts.
What We Made
No more spending hours looking for the wrong gift again!
Self curated inspiration boards
Wishlists
Easy group gifting
Personalized profiles with tastes and interests
Upcoming celebration notifications and reminders
Our Research
The Design
Home Page
Mid Fidelity Version
❌ No reminders for upcoming special events.
❌ General shopping is prioritized over who and why.
❌ Footer has no indication of where user is
❌ What site am I on?
High Fidelity Version
✅ Upcoming gifting occasions put front and center
✅ Added a scrollable friends list for quick navigation
✅ Footer gives indication of place on site.
✅ Sentiment logo added for app recognition
Profile Page
Mid Fidelity Version
❌ The "About (Name)" was not a sufficient CTA
❌ There is no way for users to prioritize their relationship to other users.
High Fidelity Version
✅ Changed the "About" Section to include some of the user information to encourage more engagement.
✅ Added a heart button to top right of profile in indicate a prioritized relationship.
Group Gifts
Mid Fidelity Version
❌ Prompts to choose the number of people and date is too
early in booking process.
❌ The button colors and positioning makes the "Add to
Cart" button more prominent than the "Group Gift" option.
❌ How will this trip be booked? What am I booking?
High Fidelity Version
✅ Moved the number and date prompts to the Group gift purchase page.
✅. Group gift button moved to top right of button grid and darkened for more prominence.
✅ Changed button taxonomy to link directly to partner sites for easier checkout process.
